In September 2024, Influenceable joined forces with our sister company Overtime to produce a high-impact launch event for King’s Castle, celebrating the grand opening of their newest American-style diner on Church Street, right in the heart of Preston.
A Star-Studded Evening
Our goal was to bring the bold, vibrant energy of King’s Castle to life—and we succeeded in spades. We curated an exciting VIP guest list featuring former world champion boxer Amir Khan and his wife Faryal Makhdoom, popular comedians Tez Ilyas and Shabaz Ali, influencer Rumena Begum, and the team behind Food Review Club. These sensational personalities drove both local buzz and national visibility.
The new 60-seat venue immerses visitors in a stylish 1950s–inspired diner, complete with a full-size Chevrolet and its very own ‘Walk of Fame,’ honoring cinematic and sports legends. This location replaces the former Lostock Hall site and represents a £500,000 investment in elevating Preston’s dining scene.
We helped King’s Castle showcase their refreshed menu, which truly lived up to the excitement around the launch. Guests enjoyed signature dishes like the Darwen Donny, Philly Cheesesteak, and the Wagyu Pastrami Sandwich—reputed to be the UK’s most expensive halal sandwich. Many of these standout items were created in collaboration with Malik Butchers, who recently gained recognition on Channel 4’s Aldi’s Next Big Thing. The exclusive first tastes were met with enthusiastic praise, perfectly complementing the event’s vibrant atmosphere.
Influenceable played a crucial role in driving the success of the event by leveraging our extensive influencer network to generate buzz before, during, and after the launch. Working alongside our sister company Overtime, which handled production and creative direction, we curated a VIP guest list tailored to maximize media coverage and social reach. Throughout the evening, our live social media coverage kept engagement high and expanded the event’s visibility across multiple platforms. This comprehensive approach ensured the launch was not only memorable but also impactful in elevating the King’s Castle brand
Ready for Your Next Brand Moment?
If you’re looking to create a launch that captivates, excites, and amplifies, Influenceable + Overtime deliver exactly that. Let’s build your next breakthrough moment—together.
