Cake Shop Telford is a vibrant, family-run dessert destination known for its indulgent custom cakes, loaded milkshakes, and viral-worthy sweet treats. They partnered with Influenceable to elevate their online presence and turn their local following into a loyal, highly engaged community across social media.

Our strategy centred around bold visuals, fun formats, and craveable content. We developed a content calendar that highlighted bestsellers like Lotus cheesecakes, loaded brownies, and themed cake boxes, while capitalising on seasonal moments like Valentine’s, Eid, and birthdays. Reels were crafted to feel spontaneous and satisfying—featuring cake-cutting ASMR, behind-the-scenes bakes, and customer reactions that sparked real-time engagement.

To build momentum, we introduced giveaways, local creator collabs, and UGC-style videos that helped drive shares and foot traffic. Paired with aesthetic feed planning and geo-focused hashtags, the brand quickly saw a lift in visibility and reach. The result? Increased follower growth, stronger community interaction, and more walk-ins driven directly from Instagram buzz.