House of Chaii is a vibrant café located in Birmingham’s Colmore Business District, offering a blend of traditional and contemporary chai experiences. They approached Influenceable to enhance their social media presence, aiming to showcase their unique offerings and create a stronger connection with their audience.

Our strategy centered around highlighting the café’s diverse menu, which includes signature chai blends, breakfast options, and fusion dishes. We developed engaging content that showcased the preparation of their signature drinks, behind-the-scenes glimpses, and customer testimonials. By leveraging Reels and TikTok, we aimed to capture the essence of House of Chaii’s atmosphere and offerings, creating content that resonated with both existing patrons and potential customers.

Through targeted influencer collaborations and community engagement, we expanded House of Chaii’s reach, fostering a loyal online community. The content strategy not only increased brand awareness but also drove foot traffic to their physical location, contributing to a significant boost in customer visits and online interactions.