Chop & Wok Express, a fast-growing Pan-Asian fusion brand with locations across Birmingham, partnered with Influenceable to revamp their social presence and reach a wider, younger audience hungry for bold flavours and bold content. With in-store theatre, vibrant food visuals, and a Gen Z-friendly menu, they had all the ingredients—we just needed to plate them right on social.

We developed a scroll-stopping visual identity for Instagram using high-contrast food photography and fast-paced Reels. Our content was designed to showcase bestsellers like their Dragon Fire Box, wok-fried noodles, and loaded fries in an energetic, hype-worthy style. On TikTok, we leaned into food trends, taste tests, and “What I Ordered vs. What I Got” formats to spark interest and shareability.