House of Riri came to Influenceable with a bold vision: build a powerful, Gen Z-focused social presence that matched the energy of their unapologetically confident beauty brand. With a crowded market and fast-moving trends, the goal was to establish House of Riri as a standout voice in beauty—one that felt fearless, stylish, and instantly shareable. We were tasked with growing their community, boosting engagement, and turning scrolls into clicks.

Paid social played a key role in amplifying the best-performing organic content. We ran hyper-targeted ad sets that drove both community growth and conversions, turning viral moments into measurable results. Throughout the campaign, our content consistently delivered—achieving over 1 million organic views in the first month, a 9.4% engagement rate on TikTok, and a 118% increase in Instagram followers over three months. We also saw a 42% boost in site traffic driven directly from social.